EFFECTIVE BUSINESS WRITING

Effective business writing is not difficult. It is based on common sense and logic. Approaching the task of writing for business is similar to constructing a building. They both require planning, a foundation, a structure and materials in the correct order!

Once you master the elements of business writing presented in this course, you will know how to tackle any writing task, whether business or personal. This course is for staff who wish to improve the impact and quality of their written documents. The course covers both informative and persuasive writing techniques.

In recognition that writing is an emotive issue for many people, the course has been designed to be safe, enjoyable and relevant – regardless of whether a participant is a new writer, or an experienced writer. The focus of the course is on how we communicate through writing and what makes effective business writing - not on grammar and language rules.

During the course, you will learn about:

• The 10 writing rules – and how to ensure writing quality;

• The mechanics of sentence and paragraph structure;

• Punctuation – made simple;

• The distinguishing features of informative writing, persuasive writing, technical writing and report writing and how to use them to produce excellent written communications;

• Key pitfalls in writing emails, and how to avoid them;

• How to read and critique a piece of writing constructively; and

• How to learn more about writing after this course.





BACK